Sandoz's have great brands, however, program to push on the doctor's are not effective.
When i joined Sandoz, account's trade inventory are as high as 9mos. But my group and I was able to stabilize and managed it down to 1-3 mos.
Being part of the senior level team, i often deal with the owners of the trade.
With the regional director, direction - more... was to push for "unrealistic" growth, simply to impress her superiors, resulting to loading (again) the accounts with additional inventories. - less
Prosthey provided us with tool for trade.
ConsCEO is inhumane, start of work 0830H ends up usually 2300H.